An impact on the human and professional empowerment of women in South East Asia
TrendEthics responds to a social need by providing an answer to the challenges of ethnic minority women in South East Asia by helping them to overcome precariousness, to preserve their culture and know-how and to take up the challenge of ecological and solidarity transition.
.Overcoming precariousness
- TrendEthics trains local artisans from a technical and organizational point of view so that they can lead a "business development" approach and make a living from their know-how.
- With a more stable income, women will be able to finance their children's education more confidently.
.Preserving their cultures and crafts
- TrendEthics promotes the ancestral know-how of minorities by enhancing traditional patterns on cushion covers.
- Young girls will be trained in traditional weaving and then hired in weaving cooperatives. In this way, traditional activities are preserved.
.Facing the challenge of ecological and solidarity transition
- Keeping activities in the villages makes it possible to avoid the rural exodus which is often the solution to finding a job, thus unbalancing the lifestyles of the populations and the environment. It also makes it possible to propose a sustainable and caring economic model to minorities.
- TrendEthics offers modern collections in the current of ethical and responsible fashion as opposed to fast fashion.